The Challenge: A one day event using 10 vehicles to demonstrate the new Nissan Qashqai to key staff in their head office around one of the busiest motorway intersections in the UK at peak times.

Our Approach: Route selection was key as the client requested using the motorway as part of the drive, so we researched the peak times that caused congestion on certain roads and the route was designed to avoid critical areas. Speed cameras were prevelant on certains roads, so we relayed speed related information to the drivers as neccessary.

The result: A first for Nissan UK and has set the scene for more 1-day events for UK manufacturers. If the same route was used for future events, the setup time would be reduced to just 5 minutes per vehicle and less than 2 hours of back at base programming would be needed, resulting in much lower costs.

Contact us today for more information or to arrange a demonstration drive!

Event Gallery:

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